Cost comparison: 6 months
| Metric | PPC (Google Ads) | SEO |
|---|---|---|
| Total investment | $6,000-18,000 | $8,000-15,000 |
| Leads generated | 60-180 | 20-50 |
| Cost per lead | $100-300 | $160-750 |
The real answer: do both
PPC gives you leads now. SEO gives you leads forever. Combined, you dominate and reduce overall cost per lead by 40-50%.
Timeline
- Month 1-2: Start PPC (leads in 7 days)
- Month 2-3: Launch SEO alongside PPC
- Month 3-6: SEO gains momentum, PPC ROI usually best
- Month 6+: SEO generates leads for free, PPC becomes secondary