What is GTM and conversion tracking?
Google Tag Manager (GTM) is a platform that centralizes event and conversion tracking on your website, letting you understand user behavior, lead sources, and marketing ROI.
The problem
Many companies invest in marketing without knowing what actually works. This leads to poor decisions and wasted budget.
How GTM and tracking work
- Install Google Tag Manager on your website
- Configure events (clicks, forms, WhatsApp, purchases)
- Integrate with Google Analytics 4 (GA4)
- Set up conversions in Google Ads and Meta Ads
- Monitor and continuously optimize
What we do
- Google Tag Manager setup
- Event tracking (clicks, forms, WhatsApp)
- Google Ads and Meta Ads conversions
- GA4 integration
- Clean and reliable structure
Results
Clarity
Decision-making
Waste